HBO Max will expand to 12 New territories in July; WBD execs outlined the local programming strategy at NEM Dubrovnik.

Max has started rolling out a new “Channels” feature, which will allow subscribers to stream live feeds of HBO programming directly from the service’s app through simulcasts. Channels will i ...

Given that the Max app will bring more pedestrian programming from the Discovery networks alongside the boundary-breaking series that have been HBO's hallmark, Warner Bros. Discovery executives ...

The entertainment conglomerate will no longer produce originals for HBO Max ... of local third-party content for use on our streaming services.” The streamer’s original programming efforts ...

It is a premium brand. And the more that you ask the HBO brand to take on, with more programming, the further it stretches it.” “Max is the one to watch,” Zaslav said from a stage at the ...

The Max brand was supposed to emphasize a breadth of programming beyond the HBO catalog, but Warner’s executives now say the forthcoming rebrand (or unbrand) represents a return to quality over ...

FILE - Sarah Snook, from left, Alan Ruck, Brian Cox, Jeremy Strong and Kieran Culkin attend the premiere of HBO's "Succession" season four at Jazz at Lincoln Center on March 20, 2023, in New York.

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.