Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to ...

Throughout 2020, marketers and event planners raced to transform their in-person events to a digital format as a result of the pandemic. The adjustment was, understandably, difficult. But virtual ...

Artificial Intelligence - This infographic compares the global Web traffic for the top 10 search engines with the global Web ...

Generative AI is transforming marketing organizations—creating new roles, flattening structures, and requiring a shift in ...

Global ad spend on professionally produced news content has dropped significantly in recent years, according to recent research from WARC Media. The report was based on WARC’s dataset of advertising ...

Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according to recent research from Market Research Institute International (MRII). The ...

Smart, AI-backed software is making decisions and transforming how marketing teams operate. Join this session for case ...

Ethical marketing helps B2B marketers align personalization with privacy, build trust, and create data strategies that ...

We invited 6 of today's top martech providers to show you their products' best features and benefits. Join us for live demos ...

Marketing Strategy - Fully 84% of consumers in the United States say they've opted in to receive texts from at least one ...

Agile practices and full AI integration are key differentiators of successful B2B marketers, survey data reveals.

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...