Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to ...

Generative AI is transforming marketing organizations—creating new roles, flattening structures, and requiring a shift in ...

Global ad spend on professionally produced news content has dropped significantly in recent years, according to recent research from WARC Media. The report was based on WARC’s dataset of advertising ...

Marketing Strategy - Fully 84% of consumers in the United States say they've opted in to receive texts from at least one ...

What's the median conversion rate for website landing pages in 2024? How do conversion rates vary among industries, traffic sources, and devices? Is reading ease correlated with a better conversion ...

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Ethical marketing helps B2B marketers align personalization with privacy, build trust, and create data strategies that ...

We invited 6 of today's top martech providers to show you their products' best features and benefits. Join us for live demos ...

An online display ad needs to be visible on a webpage for 14 seconds, on average, in order for a consumer to gaze at it for one full second, according to recent research from InSkin Media, Research ...

Content creators and influencers say their favorite social platforms are TikTok, Instagram, and YouTube, according to recent research from The Influencer Marketing Factory. Creators and influencers ...

Not too long ago, business headlines were proclaiming the death of marketing. CMO roles were being cut from major brands, and some experts warned that CMOs were becoming obsolete, or at best ...

Marketers certainly don't lack for ways to size up their customers. Demographics, online and offline viewing habits, purchase history, lifestyle, interests, response rates, likes, comments, ...