Walmart heiress' ad is prompting backlash against the retailer despite it not being associated with the company.

At issue is a full-page New York Times ad, paid by Walmart heiress Christy Walton, highlighting upcoming protests.

While the "No Kings Day" ad did not mention Trump by name, its emphasis was widely interpreted as a critique of his agenda.

“Boycott Walmart!” wrote longtime Trump supporter Roger Stone, who added: “The Walmart Heiress subsidizes insurrection. Next ...

W hen Walmart shoppers opened The New York Times last weekend, they probably expected sale flyers, not a 650-word political ...

A Walmart heiress is supporting nationwide demonstrations planned for this weekend, angering MAGA. Here's what happened.

Supporters of President Donald Trump are calling for a boycott of Walmart after a company heiress bought a full-page newspaper ad encouraging mobilizations for the June 14 nationwide No Kings ...

Walton reportedly took out a full-page, full-color advertisement in the New York Times appearing to support the No Kings Day ...

Right-wing X user Libs of Chicago sparked the fight. They were incensed by a March ad in the New York Times in support of the ...

Supporters of President Donald Trump are calling for a boycott of Walmart after a company heiress bought a full-page newspaper ad encouraging mobilizations for the June 14 nationwide No Kings ...