“CTV is a strong channel for advertisers today but opportunities exist to make it even better,” said Bill Michels, Chief ...

Retail media spend is growing. How are marketers incorporating retail media networks in their plans for the year ahead?

Milan, June 3, 2025 – According to data released by Auditel, the Italian TV JIC, and analysed by Nielsen, a global leader in audience measurement, data, and analytics, on average, over 8 million ...

Do you have the full picture of how your — and your competitors’ — advertising is performing around the world? According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their ...

Nielsen and VIZIO’s Inscape are extending their strategic data relationship, building on our collaboration that began in 2022. This multi-year agreement reinforces our shared commitment to delivering ...

Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a critical component of modern advertising strategies. For marketers around the world, ...

El panorama del marketing mundial en 2025 es dinámico. La rápida evolución de la inteligencia artificial y el auge de la publicidad que se puede comprar presentan oportunidades interesantes, pero el ...

There is no shortchanging the complexity of today’s media industry, or the impact that the ever-expanding range of choice has on effective cross-media measurement. That complexity, however, doesn’t ...

O cenário do marketing global em 2025 é dinâmico. A rápida evolução da IA e o surgimento da publicidade comprável apresentam oportunidades empolgantes, mas o setor também está navegando pelas ...

競争の激しい広告情勢を明確に把握し、自信を持ってメディア投資を行い、最適化することができます。 ニールセンの「2024年マーケティング年次報告書」によると、世界のマーケティング担当者の72％が、今後1年間の広告予算の増加を見込んでいる。

Avez-vous une vue d'ensemble de l'efficacité de votre publicité - et de celle de vos concurrents - dans le monde entier ? Selon le rapport annuel sur le marketing 2024 de Nielsen, 72 % des ...

Il panorama del marketing globale nel 2025 è in continua evoluzione. L'evoluzione rapida dell'Intelligenza Artificiale e la crescita dello shoppable advertising offrono opportunità entusiasmanti, ma ...