Can the IAB Tech Lab's Trusted Server really help restore publishers’ ownership of monetization and wrestle back control from ...

With the programmatic curation trend, a large share of budgets has consolidated around deal IDs. This is a problem because ...

Although furniture brand James & James was hitting its own aggressive revenue targets while primarily spending on search and ...

Last year, the IAB Tech Lab announced its new “Ad Format Hero” initiative to standardize emerging CTV ad formats.

The grass is always greener on the other side of the fence; AI scraped around and now they’re finding out; expect better ad ...

Classify is entering a crowded space of AI-powered contextual curation and sentiment analysis offerings. But it's already ...

As AI agents begin to mediate everything from search to purchase, marketers need to confront the reality that they must treat ...

Marketing has evolved dramatically – from one-size-fits-all tactics to today’s hyper-personalized, data-driven strategies.

Programmatic promised clarity: automation, efficiency and measurable outcomes. What we got instead is complexity dressed up ...

When ad tech veteran Tristan Cameron, formerly of LiveRamp and Inuvo, joined furniture brand James & James as CMO in January, ...

Former Goodway Group CEO Jay Friedman shares hot takes on everything from curation ("absurd") to brand safety ("botched").

Marketers are obsessed with TV’s “big screen” experience. But YouTube’s strategy marries the “big and little screen.” ...