Measurement a contentious issue; still no verdict on whether 'influencers' should be called 'content creators' or ...

Amazon has quietly increased the ad load on Prime Video to between four and six minutes per hour, according to a report from ...

Strong ROI evidence: Advertising contributes 8.7 per cent to business revenue on average, against a 3 per cent investment ...

Taboola sides with publishers with new AI tool. Just as well really, or this article could have been very different.

We didn't have Mmes Blue & Phillips down as marketing genii, until we discovered how much our estranged uncle spends on them.

Forget lemon-lime and black cherry, Liquid Death is cranking the heat all the way up with its latest limited-edition flavour: Deathberry Inferno, a sparkling water made with strawberry… and ghost ...

Despite WARC’s projected 4.0 per cent cut in automotive advertising spend this year (an improvement on the 7.3 per cent originally projected in March), the sector should rebound next year with a 7.5 ...

The Collective, Wasserman’s women-focused global advocacy and advisory business, has released the first installment of The ...

Meta has taken legal action against a Hong Kong company that runs ‘nudify’ app ads on its platforms. The Silicon Valley giant is suing Joy Timeline HK Limited, the entity behind CrushAI apps, which ...

In a move that promises to redefine how fashion and lifestyle brands measure success, The Thoughtful Agency has launched a ...

Pepsi has tossed out the classic ‘name-on-the-bottle’ gimmick and handed the spotlight to what it’s calling “the real main character” of summer: food. The limited-edition bottles now proudly sport ...

Sitting dead-last on the ladder, we are all praying that Gold Coast can get a win through breaking this record for a good ...