Measurement a contentious issue; still no verdict on whether 'influencers' should be called 'content creators' or ...

Strong ROI evidence: Advertising contributes 8.7 per cent to business revenue on average, against a 3 per cent investment ...

We didn't have Mmes Blue & Phillips down as marketing genii, until we discovered how much our estranged uncle spends on them.

Looks like U.S. football fans aren’t just ready for kick-off, they’re ready to buy whatever brand sponsors the goalpost.

Taboola sides with publishers with new AI tool. Just as well really, or this article could have been very different.

Forget lemon-lime and black cherry, Liquid Death is cranking the heat all the way up with its latest limited-edition flavour: Deathberry Inferno, a sparkling water made with strawberry… and ghost ...

It’s official, that guy filming TikToks in his mum’s kitchen is now commanding more ad dollars than a prime-time news anchor.

Despite WARC’s projected 4.0 per cent cut in automotive advertising spend this year (an improvement on the 7.3 per cent originally projected in March), the sector should rebound next year with a 7.5 ...

The Collective, Wasserman’s women-focused global advocacy and advisory business, has released the first installment of The ...

With the dust settling on the 2025 Federal election, it’s time to understand what Anthony Albanese’s $3 Billion promise to “finish the NBN” means for rural Australia and the agricultural industry, ...

Australian motor homes brand Jayco has found itself in hot water after the ACCC has instituted proceedings in the Federal Court against Australia’s largest caravan and recreational vehicle ...

Meta has taken legal action against a Hong Kong company that runs ‘nudify’ app ads on its platforms. The Silicon Valley giant is suing Joy Timeline HK Limited, the entity behind CrushAI apps, which ...