Global ad spend on professionally produced news content has dropped significantly in recent years, according to recent research from WARC Media. The report was based on WARC’s dataset of advertising ...

Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to ...

Artificial Intelligence - This infographic compares the global Web traffic for the top 10 search engines with the global Web ...

Smart, AI-backed software is making decisions and transforming how marketing teams operate. Join this session for case ...

Generative AI is transforming marketing organizations—creating new roles, flattening structures, and requiring a shift in ...

What's the median conversion rate for website landing pages in 2024? How do conversion rates vary among industries, traffic sources, and devices? Is reading ease correlated with a better conversion ...

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An online display ad needs to be visible on a webpage for 14 seconds, on average, in order for a consumer to gaze at it for one full second, according to recent research from InSkin Media, Research ...

Content creators and influencers say their favorite social platforms are TikTok, Instagram, and YouTube, according to recent research from The Influencer Marketing Factory. Creators and influencers ...

Not too long ago, business headlines were proclaiming the death of marketing. CMO roles were being cut from major brands, and some experts warned that CMOs were becoming obsolete, or at best ...

Ethical marketing helps B2B marketers align personalization with privacy, build trust, and create data strategies that ...

Marketing Strategy - Fully 84% of consumers in the United States say they've opted in to receive texts from at least one ...